Overview
Our new exclusion filter feature is here to give Leaders more control over audience targeting. This powerful addition lets you target your message with precision by selecting “Everyone” as your base audience and then excluding specific groups of Members who may not fit the message.
With this feature, you no longer need to build audiences from scratch—simply select “Everyone” and apply exclusions as needed. Exclusion options include specific Locations, Communities, or your uploaded Custom Member Data (CMD), giving you flexibility and efficiency in campaign creation.
How It Works
Apply Exclusion Filters: Use one or multiple filters to exclude Members based on:
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- Location: Ideal for excluding regions or countries with high messaging costs (especially useful for WhatsApp).
- Community: Exclude specific sub-communities that might not benefit from your message.
- Custom Member Data (CMD): Exclude Members based on custom attributes like subscription level, preferences, or purchase history.
Why Use Exclusion Filters?
Exclusion filters make campaigns more relevant and cost-effective. This feature is particularly useful for WhatsApp campaigns, where messaging certain countries or regions can be costly. By excluding these areas, Leaders can avoid unnecessary expenses and improve ROI.
Example Use Case
For example, if a team has uploaded custom data indicating season ticket holders, they can easily exclude these Members from receiving promotions for free tickets. This keeps the promotion focused on the right audience while providing a more meaningful experience for everyone.
Benefits of the Exclusion Filter
- Saves Time: Start with a broad audience and refine it without needing to create multiple segments.
- Cost-Effective: Exclude high-cost regions in WhatsApp campaigns to maximize ROI.
- Enhanced Relevance: Ensure messages are sent only to the most appropriate Members, improving engagement and satisfaction.
Frequently Asked Questions (FAQ)
Q: Can I combine multiple exclusion filters?
A: Yes, you can combine Location, Community, and CMD exclusions for highly customized targeting.