REGISTER WITH TCR, MAXIMIZE YOUR PERFORMANCE & CREDIBILITY
In an effort to protect the SMS communication channel and prevent spam, robo-texts, and malicious content, the U.S. mobile carriers are requiring all local (10DLC) phone numbers to be registered in the Campaign Registry to verified and vetted senders. Unregistered SMS traffic will be severely limited by throughput, deliverability, and cost.
What is The Campaign Registry?
The Campaign Registry (TCR) is a third-party organization that works directly with carriers and text messaging providers, like Community, to quickly register 10DLC phone numbers. Registering enables faster throughput (the speed and amount of text messages delivered during a specific time period) and enhanced deliverability for approved businesses and Leaders.
How It Works
TCR requires brands and businesses to register 10DLC numbers using their business tax identification information in order to send high throughput SMS messages.
What if I don’t register with an EIN?
Providing your Tax ID or EIN number and associated information for TCR registration will enable your brand to send large message volumes at a high rate of speed. If you do not have an EIN or do not need high throughput messaging, you can register as a Sole Proprietor through the new OTP Verification process. By providing a Brand Name and a personal US phone number (not your Community number) and completing the text validation process, you will successfully register your brand for A2P traffic. This will allow you to send up to 1,000 un-filtered messages per day at 1 MPS (Message per Second) and serves as the minimum level of registration. Sole Proprietors can always provide their EIN later to increase their messaging throughput.
How do I register?
Upon logging into your Community account, you will see a screen indicating the information needed in order to register your number with TCR. Simply fill out the information form in the product and Community will automatically submit your registration on your behalf to TCR. Once TCR accepts your registration, you can start sending TCR-sanctioned messages.
Does TCR charge any additional costs?
The following fees apply in order to register for the TCR. There is also an additional one-time $50 fee from TMO for all Standard Registration.
Registration fees are one-time. Monthly maintenance fees apply per phone number. Additional fees may apply to enable multiple use cases for a phone number. If you switch SMS providers, you may need to repay these registration fees.
Have more questions? Check out our FAQ, reach out to your dedicated account manager or contact Support using the bubble located at the bottom right of your screen.