The Beatles’ legend and global icon, Sir Paul McCartney released an exclusive violet vinyl of his new album ‘McCartney III’ to his Community members on December 7th. Tapping into the loyalty and engagement of his Community Members, the vinyl release drove over 19k clicks with a 42.1% CTR and sold out all 2,000 copies in less than 10 hours.
By creating an exclusive product just for his Community Members, Sir Paul rewarded his community and gave them even more reason to stay engaged via text messaging at scale.