When indie artist Phem wants to reach her biggest fans, she texts them. By the numbers, her Community is a fraction of her total following across social platforms, but since launching her Community, it has proven to be a simple and effective way to engage her most dedicated fans.
Phem recently decided to give her Community an exclusive merch drop. A simple text drove an 18% CTR, a benchmark unheard of in conventional digital marketing channels. Direct engagement, via text, drives Members to take action and eliminates the barriers posed by algorithms or frenzied feeds.