The Score’s extra tour merch inspired an idea: they would use what they had to release a limited collection of tees that would only be offered to their biggest fans. The New York-born, LA-based duo took the shirts from their 2019 The Pressure Tour and had each bleach-dyed by hand, creating the one-of-a-kind, custom merch true fans love.
The drop announcement was made exclusively to The Score’s Community, which acted fast: the text generated a 47.1% CTR and within 24 hours, the tees sold out.
When you’re on Community, your Members are superfans eager to hear from you and quick to act when they do. The Score took a burst of creativity with excess merch and turned it into an opportunity that converted into sales through a simple text.
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