Campaigns let you send messages to your members at scale while still feeling personal and conversational. Use them to share updates, drive engagement, and track performance, all from within your Community dashboard. 

What Are Campaigns?

Campaigns are one-to-many outbound messages you send from your Community account. They can include text, links, images, GIFs, videos (up to 50MB), and dynamic fields.

Unlike email or social posts, campaigns deliver directly to your members’ phones, making them immediate, highly visible, and much more personal.

Why Use Campaigns?

Campaigns are one of the most powerful tools in Community. They enable brands, organizations, and creators to connect with large segments of their audience through timely, targeted, and engaging messages.

Whether you’re trying to drive conversions, gather feedback, promote events, or simply engage authentically, Campaigns make it easy to deliver the right message to the right people at the right time.

Common Use Cases for Campaigns

• Event Promotions
  • Announce concert dates, game nights, webinars, or meetups with tailored reminders and ticket links.
  • Example: “Don’t forget! VIP tickets for the LA show go live at 10am. Here’s your early access link!”
• Product Drops & Sales
  • Launch new products or flash sales to your most engaged members.
  • Example: “Back in stock! Grab your size before it’s gone again 👉 [link]”
• Call-to-Action Campaigns
  • Encourage sign-ups, donations, voter registrations, or participation in initiatives.
  • Example: “Quick poll...Which city should we hit next on tour? Reply now and get early access.”
• Seasonal & Holiday Messaging
  • Send holiday greetings or run themed promotions like Mother’s Day, New Year campaigns, or school-year kickoffs.
  • Example: “Happy Mother’s Day to all the moms in our Community! Check out this special message from the team.”
• Personalized Engagement
  • Use clustering and response flows to follow up with fans by interest, location, or behavior.
  • Example: “We saw you clicked on the Chicago merch drop. Want early access to our next limited tee?”
• Data-Driven Re-engagement
  • Reconnect with non-responders or link-clickers to boost engagement.
  • Example: “We noticed you didn’t finish your checkout—can we help?”
• Announcements & Updates
  • Share big news like album releases, app updates, brand milestones, or behind-the-scenes content.
  • Example: “Big news dropping tomorrow. Stay tuned 👀”
    
     

Types of Campaigns

Community supports several campaign formats:

• Standard Campaigns → The most flexible and commonly used campaign type. It is great for everyday outreach. Use Standard Campaigns for announcements, promotions, content drops, or any high-value update you want to send to your entire audience or a filtered segment.
• Birthday Campaigns → Automatically send personalized messages on a member’s birthday. These are ideal for creating delight and deepening loyalty through personal recognition.
• API-Generated Campaigns → Programmatically triggered campaigns sent via API. Great for integrating with your backend systems or workflows. Note: The Community API is only available on certain plans. For more information, please see Getting Started with the Community API.
• Test Campaigns → A practice version of your campaign that you send to yourself (or a small group of teammates) before sending it to your full audience so you can preview exactly how the message will look on a phone.

Campaign Status

Campaign Status shows the current state of your campaign throughout its lifecycle, whether it’s still being drafted, scheduled, actively sending, or completed. It gives you insight into what’s happening behind the scenes and what actions (if any) might be needed. Below is a breakdown of each status and what it means.

Key Campaign Features

Segmentation & Personalization

• Advanced Filters: Filter campaigns by status, type, or channel for better campaign management.
• Dynamic Targeting: Segment by gender, age, location radius, custom fields, and Subcommunities.
• AND/OR Logic: Improved logic to show precise recipient counts after applying filters.

Campaign Management

• Sort & Filter: Sort campaigns by date, recipients, response rate, and more.
• Campaign Status Tags: View live status like Scheduled, Draft, Active, Completed, etc.
• Campaign Drafts: Save incomplete campaigns and collaborate before launch.
• Scheduled Campaigns: You can view all your scheduled, recurring, and sent campaigns in a calendar view to easily track messaging cadence and identify gaps in your outreach.

Message Composition & Distribution

• Rich Media Support: Include GIFs, emojis, images, video (up to 50MB) for engaging content .
• Dynamic Variables: Personalize messages using member data like first name .
• Campaign Response Clustering: Group similar responses to your campaign for efficient segmentation and retargeting.  See Message Clustering for more information.

Insights & Response Analytics

• Campaign Dashboard Stats: View aggregate (coming soon) and individual campaign metrics including CTR, response rate, and more.
• Recipients by Action Modal: See who clicked, responded, or ignored messages and take immediate action.
• AI-Generated Campaign Response Summaries: Summarized campaign highlights for large-scale campaigns.

Automation & Workflows

• Flow Triggers from Campaign Responses: Build automated flows based on recipient actions like click or reply .
• If/Else Logic: Branch flows using demographics or Subcommunity membership for smarter journeys .
  
  
   

Best Practices

Campaigns Best Practices

Running effective campaigns with Community starts with thoughtful planning, personalized content, and smart targeting. Use the best practices below to maximize engagement, drive action, and build lasting relationships with your audience.

1. Lead with Value

Every campaign should answer: Why should someone care about this message? Focus on benefits: exclusive access, personalized content, a timely reminder, or something fun.

2. Speak Like a Human

Use a natural, conversational tone that reflects how real people text. Avoid sounding like a mass-marketing robot. Your messages should feel like they’re from a friend.

3. Target with Intention

Leverage filters (like location, gender, age, or Subcommunities) to send the right message to the right audience. Hyper-targeted campaigns consistently outperform broad sends.

4. Make it Visual

Use GIFs, images, or video to grab attention, especially for product drops, tour dates, or behind-the-scenes content. Rich media makes your message pop.

5. Test and Learn

Try experimenting with different message styles, send times, or calls-to-action. Use insights from open rates, click-throughs, and response clustering to iterate and improve.

6. Plan Ahead (and Use the Calendar)

Schedule campaigns in advance to align with launches, holidays, and content calendars. Use the calendar view to avoid over-messaging or sending too many messages at once.

7. Follow Up Based on Behavior

Use follow-ups for people who clicked, responded, or ignored your campaign. A quick “nudge” can double engagement and drive conversions.

8. Encourage Two-Way Dialogue

Ask questions, invite replies, and use clustering to group responses. Campaigns that feel like conversations drive deeper engagement and more first-party data.

Common Questions

Q: Can I see who engaged with my campaign?

Yes. The Recipients by Action modal shows which members clicked, responded, or didn’t engage .

Q: Do “STOP” replies count toward my response rate?

No. STOP replies are excluded from response metrics.

Q: Can I send campaigns on channels other than SMS?

Yes. You can run campaigns on WhatsApp with the same scheduling and reporting capabilities.

Q: Can I edit a campaign after it’s scheduled?

Yes. You can update text, filters, media, and timing before sending without starting over.

Q: Can campaigns be reviewed for approval before sending?

Yes. Users with the Viewer role can draft a campaign and submit it for approval, but they cannot send it themselves. Once submitted, someone with either the Admin role or the View & Send Messages role can review and send the campaign, ensuring proper oversight before any message goes out.